////MG212 Essential Concepts

MG212 Essential Concepts

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This detailed revision notes contains 12 pages, including notes taken in lecture, class, reading and case study examples. Topics includes:

  • INTRODUCTION,
  • PRICING POLICY,
  • MARKETING MIX,
  • PRODUCT LIFE-CYCLE,
  • MICROENVIRONMENT & MACROENVIRONMENT,
  • BUYER-READINESS STAGES,
  • The AIDA MODEL,
  • CHANNELS OF COMMUNICATION,
  • MARKETING SERVICES AND PRODUCTS

  • Instant Email Access Link Delivery
  • Unlimited Access | Read Only
  • Manually Checked for Accuracy
  • Module and Course Specific
SKU: 39483020_LSE Category:

Description

This detailed revision notes contains 12 pages, including notes taken in lecture, class, reading and case study examples. Topics includes:

  • INTRODUCTION,
  • PRICING POLICY,
  • MARKETING MIX,
  • PRODUCT LIFE-CYCLE,
  • MICROENVIRONMENT & MACROENVIRONMENT,
  • BUYER-READINESS STAGES,
  • The AIDA MODEL,
  • CHANNELS OF COMMUNICATION,
  • MARKETING SERVICES AND PRODUCTS

 

Additional information

Delivery

Instant Email Access Link

Licence

Unlimited Read Only Access

Pages

12

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